British Judo announces new sponsorship deal with Ultimate Fighting Championship

British Judo today announced mixed martial arts promoters Ultimate Fighting Championship (UFC) as title sponsors of the 2015 British Open Judo Championships, as part of a new partnership.

The Championships, which will take place at Wembley Arena on 12th of July, will be supported by the world’s largest mixed martial arts organisation which champions all forms of combat sports.

The sponsorship deal will also see UFC take advertising on the British Judo website and social media as well as other advertising opportunities as they look to support and promote sport and the national governing body.

UFC is one of the fastest growing event organisations in the World, creating a huge following of the sport of mixed martial arts (MMA) of which judo is a core discipline. The partnership will support the promotion of combat sports and is expected to have a positive impact on grass roots participation in judo.

Speaking on the sponsorship deal, British Judo Chief Executive, Andrew Scoular said: “We are absolutely thrilled at our new partnership with UFC, which will bring about many mutual benefits for both the organisations and the sports of MMA and Judo in the UK. We look forward to developing other sponsorship and advertising opportunities with UFC in the future.

“By partnering with such a leading martial arts brand as UFC, we will receive significant added exposure for British Judo as a core martial art and the partnership will be instrumental in raising the profile of the sport of judo, ultimately leading to increased participation for young people.

“British Judo’s values include discipline and responsibility. These along with respect and ethics are shared by UFC.”

Garry Cook, UFC Chief Global Brand Officer said: “The 2015 British Open Judo Championships will be a fantastic event and an important stage on which athletes can perform and promote their sport. Judo is a key component of mixed martial arts, and we are excited at the prospect of bringing together UFC fans, Judo supporters and practitioners of both sports.”

Judo is one of the combat sport disciplines widely used by MMA fighters within The UFC, a link which is demonstrated particularly well by UFC Bantamweight Champion Ronda Rousey (USA) who won Judo Bronze medal at the Beijing games in 2008 and made her MMA debut in 2010, before becoming the first female fighter to sign a lucrative contract with the UFC in 2012.

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Notes to Editors

British Judo Association (BJA) is the National Governing Body for the Olympic and Paralympic sport of judo in Great Britain.

The Association represents Great Britain internationally and is a member of The International Judo Federation, The European Judo Union, The Judo Confederation of the European Union, The British Olympic Association, The Central Council of Physical Recreation, Commonwealth Judo Association, and the Commonwealth Games Council.

About the Ultimate Fighting Championship®
Owned and operated by Zuffa, LLC, the Ultimate Fighting Championship (UFC®) is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider in the world. Headquartered in Las Vegas with offices in London, Toronto, Beijing, Singapore and Sao Paulo, UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe.
UFC programming is broadcast in 129 countries to nearly 800 million TV households worldwide in 28 different languages. The UFC has a multi-year broadcast agreement with FOX in the U.S., which annually includes four live events broadcast on the FOX network, as well as The Ultimate Fighter® reality television show and thousands of hours of programming on FOX Sports 1 and FOX Sports 2.The UFC has a variety of multi-year broadcast agreements with some of the biggest networks throughout Europe, including BT Sport, TV12, C More, Abu Dhabi Media, Setanta and RTL9.
In 2014, UFC launched UFC FIGHT PASS™, a digital subscription service with exclusive live events, thousands of fights on-demand and original content. The UFC organization also licenses over 100 UFC GYM® locations, and owns UFC.TV® (offering live event broadcasts and video on-demand around the world), UFC FIT™ (an in-home fitness and nutrition program), UFC Magazine, and has a videogame franchise with EA SPORTS, UFC Fight Club®, UFC Fan Expo®, Octagon™ branded apparel, DVDs and Blu-rays and Topps Trading Cards. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter and Instagram: @UFC.

For any further enquiries please contact:

British Judo
Donna Richardson
Communications Officer
07792007280
donna.richardson@britishjudo.org.uk

British Judo
Tom Hills
Marketing Executive
+44 (0) 1509 631 693
tom.hills@britishjudo.org.uk

UFC
Emma Pickles
Senior Communications Manager EMEA
+447881475760
epickles@ufc.com

UFC
David Allen
Director Brand, Communications and Events
+442077869225
dallen@ufc.com